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PISA’s Information Education Communication (IEC) campaigns aim at creating awareness among the public in Lesotho about the importance of active citizenship with an aim of motivating citizens to be informed and participate actively in public life, including voting in elections.

As one of its entry points to enhancing social accountability in Lesotho, PISA provides civic education to strengthen citizen’s knowledge, awareness, skills and motivation to participate in democratic processes and development initiatives. PISA provides Information, Education and Communication (IEC) in the form of trainings, workshops, public gatherings and information dissemination through mass media and social media.

PISA has incepted a ‘Be a Responsible Citizen” Campaign to engage the citizens into a dialogue on what it means to be a responsible citizen. The campaign aims to align the dialogue with PISA mandate of creating awareness on what it means to be a good citizen. This is to foster the citizens’ participation in creating an informed and responsible society. The campaign targets all citizens irrespective of age and gender.